Globalization means that your company has never been easier to enter new markets. Large or small, your company is a part of the global economy today more than ever before.

You might find a customer in Kenya or Germany. You might find a competitor in France or China. You might license your business in Tanzania and find a distributor in India.

You might enter into a joint in Kenya and find an investor in EU countries who wants you to double your business. Still, some people are in denial regarding this core truth, even as they lose market share to foreign competition.

Others understand the reality but are paralysed by the seeming complexity of entering new markets. Let’s face it, if you have been building a successful small business in your home market for over five years or ten years, allow Food Elimu to take you through International business standards that will help you to think of yourself as capable of successfully tackling a foreign market as you are of flying a spaceship